Alice In Chains Share New Video For “Never Fade”

Back in May, Alice In Chains introduced their new album Rainier Fog by releasing “The One You Know”, a video directed by Adam Mason that featured an electrifying performance interspersed with cryptic cinematic scenes. Three months later, the band and Mason are furthering the storyline with a video for latest single, “Never Fade“.

The ‘Never Fade’ video is a continuation of ‘The One You Know,’” says vocalist/guitarist William DuVall. “The full story will gradually be revealed. For now, check out what we love to do best – play live and tell a story with our music.”

Watch the video below.

Rainier Fog is out now via BMG.

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