Chicago quartet Ganser are about to release their new album Just Look at That Sky (co-produced with Electrelane’s Mia Clarke) on July 31 on Felte Records. Today, the band have released their new single “Emergency, Equipment & Exits” with a video.
The video, directed by the band, follows Alicia Gaines (vocals and bass) intuitively walking away. In the video, the band explores the possibility of finding greater clarity beyond our immediate reality. What if you gave in to that urge to just leave?
Alicia explains, “Sometimes everything gets too close, even when things are good, and you get this screaming desire to run away. The song and video are both about feeling estranged from reality and choosing nothing over too much– the floor drops out, and you only have yourself to deal with.” She also adds “It was very strange to be focused on not only the video direction, but also safety precautions during this time.”
Listen/watch “Emergency, Equipment & Exits” below: