Video Premiere: Lo! – “Gods Of Ruin”

We’re pleased to bring you the premiere of Lo!‘s new video for “Gods Of Ruin“, track taken from their new album Vestigial, out now via Pelagic Records.

The concept for the clip was conceived by Carl and Adrian (Shapiro) wanting to find a unique and interesting way to use live footage in one of our music videos. The base footage was shot by a friend of our Marmo in Cluj Napoca, Romania at a show there in October 2017. It’s a single shot and is a great representation of a Lo! live show. All the visual effects were completed by Carl over a painstaking couple of months.

Vocalist Sam Dillon says about the new video: “Gods of ruin is a take on the American phenomena of mass gun ownership and the tragic reality of an armed population triggered constantly by fear and ignorance. We become a flood of bullets now“.

Watch the video below.

After a European tour supporting Cult Of Luna in 2013, including a performance at Roadburn Festival, the band will be back in Europe this October to present Vestigial.

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