The Joy Formidable have shared a new video for their single “The Wrong Side”, which is taken from the band’s new album AAARTH, out on September 28th via Hassle Records.
Bassist and vocalist Rhydian Davies comments on the visuals; “This is our second collaboration with [Boston-based creative studio] TRLLM. We love their imagination and, like all our favourite artists, they’re not afraid to make it weird. They had the background to the song, how lyrically it’s pieced like a collage from memories and snippets of time, and they used that, along with the album artwork to create this experimental, multi-coloured dream sequence that we think captures the essence beautifully.”
Watch the new video below:
“The Wrong Side” follows recent single “Dance of the Lotus”. Lead singer and guitarist Ritzy Bryan explains; “With life not always being that kind, you can either go down a really dark hole or you can smear yourself with colour and reverie and try to forget. That’s what we did with AAARTH; we threw ourselves into this beautiful vivacious collage of experimentation, real meets unreal, and stopped giving a fuck about things that didn’t matter, and started caring more about the things that are worth your time.”
LIVE DATES
August 22 – The Lexington – London, UK – SOLD OUT
August 23 – Clwb Ifor Bach – Cardiff, UK [buy tickets]
August 24 – Leeds Festival – Leeds, UK
August 26 – Reading Festival – Reading, UK
Sept 01 – Safeco Field, Seattle, WA, USA w/ Foo Fighters
Sept 04 – Rogers Place, Edmonton, CAN w / Foo Fighters
Sept 06 – Scotiabank Saddledome, Calgary, CAN w / Foo Fighters
Sept 08 – Pepsi Live at Rogers Arena, Vancouver, CAN w / Foo Fighters
Sept 10 – Moda Center, Portland, OR, USA / Foo Fighters
Sept 12 – SAP Center, San Jose, CA, USA w / Foo Fighters
Sept 28 – Spillers Records in-store, Cardiff
Sept 29 – Rough Trade in-store, Nottingham
Sept 30 – Rough Trade in-store, Bristol
Oct 01 – Rough Trade in-store, London East