Back in May, Alice In Chains introduced their new album Rainier Fog by releasing “The One You Know”, a video directed by Adam Mason that featured an electrifying performance interspersed with cryptic cinematic scenes. Three months later, the band and Mason are furthering the storyline with a video for latest single, “Never Fade“.
“The ‘Never Fade’ video is a continuation of ‘The One You Know,’” says vocalist/guitarist William DuVall. “The full story will gradually be revealed. For now, check out what we love to do best – play live and tell a story with our music.”
Watch the video below.
Rainier Fog is out now via BMG.