Tel-Aviv based artist Noga Erez has shared a new single “You So Done” and its accompanying video, out now via City Slang. The song is taken from her mysterious second album, details yet to be announced.
Along with the track she has shared a moving statement, saying: “At some point, exactly one year ago, I started flashing back to one of the darkest times in my life. I was young, incredibly confused and lonely… There was a moment during this period where I was actually so weak, insecure and in need of love that I was not able to step out of what I know now to be an emotionally abusive relationship.”
She concludes: “It really, truly means the world to me to give this song to you. I hope this story can help some of you to realise that you are not alone. And I really do hope to make it clear that even the darkest places are not impossible to free yourself from. They are eventually an opportunity to learn, grow and to become a stronger person.”
Listen/watch “You So Done” below:
This is her third collaboration with Tel Aviv-based director Indy Hait and it sees Erez as a puppet in a dystopian future, being violently flung to-and-fro by an unknown captor. “The video for “You So Done” was a big risk taker for me” she comments. “Usually, I have an idea or I work with a director on an idea together. Since this was my third video with Indy Hait, I decided to let him do his thing. He offered up an idea that included a robot and I immediately hated it. I was just not able to imagine how it wouldn’t come off as a science fiction video and felt it wasn’t my style. But after talking and tearing the idea apart, I realised that this is a truly meaningful character.
The robot in this video is actually not the violent character. Its job was to portray the act of violence through transferring the moves from an unseen character and helping them come alive visually. The video uses muscle memory as the ‘engine’ to that violent dance act, and muscle memory is something that fascinates me. Eventually this video is far from being science fiction, it is my most personal video to date.“