The Joy Formidable Share New Single & Video “The Better Me”

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The Joy Formidable have shared a new single “The Better Me“, which is taken from the band’s forthcoming album AAARTH, out on September 28th via Hassle Records.

Lead singer and guitarist Ritzy Bryan explains; “The Better Me is a song about self-acceptance, living with your mistakes and appreciating how we all make up the whole and have something different to offer. A song of thanks to a loved one and a decision to love oneself.

The band have also shared the video for the new single. Filmed in Las Vegas – walking through the deserted backstreets in the early evening – the song’s bittersweet themes of being aware of your failings but accepting and defiant, are captured perfectly by the backdrop of a city such as this one. Put together by Boston-based creative studio TRLLM, it aims to capture feelings of loneliness as well as hopefulness. They comment; “We knew we wanted to do something simple & centred around Ritzy’s performance because it’s a very personal song. There’s also this natural defiance in walking forward, pushing forward through these deserted streets in a lonely corner of Las Vegas.”

Watch/listen to “The Better Me” below:

Live Dates:

Sept 12 – SAP Center, San Jose, CA, USA w / Foo Fighters
Sept 28 – Spillers Records in-store, Cardiff
Sept 29 – Rough Trade in-store, Nottingham
Sept 30 – Rough Trade in-store, Bristol
Oct 01 – Rough Trade in-store, London East

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